Founded by Jim MacCurtain — an executive with over two decades of experience in sponsorship & media sales and experiential marketing at blue chip organizations like NBC Universal, the NBA, the US Tennis Association and Vector Media — JCM brings an operator’s mindset to the world of strategic sales and marketing consulting. We know how to turn fragmented assets into premium, long-term revenue, develop and train sellers into superstars. For brand side clients, we sit at the intersection of brand strategy, media, and partnerships—helping companies grow through sharper positioning and strategic collaborations.

Our focus is simple, we help our clients grow smarter, faster. That means helping brands and properties unlock growth through culture-forward strategy and commercial creativity

Whether you're a rights holder looking to move from event-based deals to platform-level partnerships — or a brand on the rise that needs strategic guidance and execution — JCM provides the structure, strategy, and execution to get you there.