JCM is a strategic advisory and representation firm that helps sports, entertainment, and media organizations unlock scalable, high-value brand partnerships by helping optimize sales strategy, positioning and talent development.

Founded by Jim MacCurtain — an executive with over two decades of experience in sponsorship & media sales and experiential marketing at blue chip organizations like NBC Universal, the NBA, the US Tennis Association and Vector Media — JCM brings an operator’s mindset to the world of strategic sales consulting. We know how to turn fragmented assets into premium, long-term revenue, develop and train sellers into superstars and use leverage our extensive network to get the right ideas in front of the right brands.

Our focus is simple; we help our clients grow smarter, faster. That means building the right commercial infrastructure, crafting compelling packages and positioning, training existing sales staff and leading senior-level conversations with top-tier brand decision-makers.

Whether you're a rights holder looking to move from event-based deals to platform-level partnerships — or a challenger media company ready to elevate your sales strategy — JCM provides the structure, strategy, and execution to get you there.